Missed The Apple Special Event? Here Are The Biggest Announcements

Missed The Apple Special Event? Here Are The Biggest Announcements

Missed The Apple Special Event? Here Are The Biggest Announcements

At the new Steve Jobs Theater in Cupertino, the Apple Special Event began with the voice of Jobs welcoming the audience. Tim Cook then took center stage to give a tribute to Apple’s co-founder and former CEO, emphasizing how his spirit and philosophy on life is the DNA of the brand. Here is the Apple special event.

iPhone 8 & iPhone 8 Plus

Every odd-numbered year signals Apple launches an upgrade to the previously launched model of the iPhone in the ‘S’ model. It was rumored that the iPhone 8 would be announced in place of the 7S, but still, Apple fans expected Tim Cook to come on stage and reveal the iPhone 7S and iPhone 7S Plus- but that didn’t happen.


Instead, for Apple’s 10th anniversary, the company launched a different model, the iPhone 8 and the iPhone 8 Plus that has been updated with glass backs and a new design. According to Apple, the glass is a pretty big deal as it is the strongest it has ever been in a smartphone.

The iPhone 8 Plus comes with a 5.5-inch display and inside, there’s an A11 Bionic chip which has been the most powerful the company has ever included in an iPhone. The iPhone also comes with a 12-megapixel single-lens camera, while the iPhone 8 Plus has two 12-megapixel rear cameras.

Harnessing the augmented reality trend, the new smartphone will also work with AR apps, mixing real and virtual elements.

Another impressive feature of the new iPhone 8 is the fact that it is designed for wireless charging. Users will now be able to place their phones on a charging pad without having to plug in their device. The feature uses Qi wireless charging standard which means all charging devices on the market will work with the devices. Some brands Apple mentioned are Belkin and Morphie.

Pricing for the iPhone 8 starts at $699, while the Plus begins at $799. Preorders can be made on September 15th and iOS 11 will be available for download on the 19th.

iPhone X

The second grand announcement was iPhone X. This new device is pronounced iPhone 10 and not the letter “X”. It comes with a screen that spans almost the entire surface of the face with a stainless steel spine. The screen measures 5.8 inches and is the first from Apple to use OLED instead of the liquid-crystal display that Apple has used in all other iPhones, including iPhone 8.

Also, there is no home button, only screen space. Users can swipe up to get to the home screen which also allows for multitasking and can switch between different apps. Face ID is the new way for users to unlock their phone. The facial recognition can detect hats, beards, glasses or whatever else is on your face, making it very accurate.

Source: Expert Reviews

The Face ID requires a Neural Engine which means that it is heavily adopting AI. Additionally, third party apps and Apple Pay will work with Face ID, replacing fingerprint.


Apple’s SVP of Marketing, Phil Schiller, claims that the chances of a stranger getting into your phone with a fingerprint are 1 in 50,000 while the chances with Face ID skyrocket to 1 in 1,000,000.

Animojis was also unveiled which enables cute animal emoji filters to move when the user moves. Much like Snapchat’s filters, Animoji entirely transforms the user’s face into the cute animal they have selected. It’s safe to say that this piqued interest of the selfie-takers in the audience.






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