12 Web Design Tips to Help You Achieve Success
12 Web Design Tips to Help You Achieve Success
There’s a lot more to being a great web designer than simply having the necessary technical skills. Another key element to success is keeping up to date with the latest web design tips and trends from the world of online publishing and beyond.
Keeping your finger on the pulse gives you the option of becoming an early adopter of emerging design trends and styles. This, in turn, can help you to deliver projects, whether your own or for your clients, that really pack a punch. Having a solid arsenal of web design tips to turn to when it’s time to get down to work can also help to speed up your workflow.
So, let’s explore a few different web design tips that can help you out.
1. Use Style Guides
Style guides are popular in the publishing world. They can come in the form of large books or documents that media publications follow to maintain uniform styles throughout their content. This can include everything from how states and countries are labeled to how numbers are written.
Web designers can create their own style guides to ensure the sites they build have uniform styles throughout. This is especially useful for designers who collaborate with other freelancers. A well-written style guide can help keep a disparate team on the same page.
The style guide Google produced for its own Material Design is a great example of a thorough, well-written style guide. If you’re looking for a more generic style guide or set of rules to apply to your work, be sure to check out our guide to the essential typography books.
2. Phase Out Sidebars
Sidebars create clutter. They were meant to improve the usability of a site by displaying additional navigational elements, such as links to recent posts and popular content.
Over time, it’s fair to say they’ve been hijacked by savvy marketers looking for a way to display email optin forms and other promotional content that doesn’t always offer much to the user experience.
While in theory sidebars containing links and other useful content should enhance the user experience, in reality, very few site visitors actually use them, at least according to heatmaps tests conducted by ConversionXL. Therefore, compromising your site’s design in favor of a sidebar for marketing purposes may not deliver the results you desire.
Try phasing sidebars out in your designs, especially if a site doesn’t really need one. Make your content the most important element on a page by using designs that force readers to focus on it.
If the thought of abandoning sidebars altogether sounds a bit extreme, look for a theme that gives you the option of publishing full-width content, alongside more traditional layouts that feature an accompanying sidebar.
3. Start Your Designs Offscreen
Do you create code and designs on the screen at a rapid rate, without a care of how things will turn out as you know you’ll edit and clean things up later on? If so, why not try a new approach in 2016.
Instead of jumping right in and figuring things out as you go, why not turn to the trusty pencil and paper or use a whiteboard to plan an overall site layout offscreen first. Use this approach to get an idea of where you want specific elements to go, much like how an architect uses floor plans to plot out where windows, doors, and rooms should go.
If adopting a pen and paper doesn’t appeal, there are plenty of great wireframing and prototyping web design tools out there that can help you quickly get your ideas out of your head, before you get started in your development environment.
4. Use Larger Font Sizes
Big typography isn’t a new trend or aspect of design, but it’s still a great practice to follow in 2016. This is because it has the power to grab the reader’s attention and places the focus on your content.
Readability on smaller screens, such as mobile devices, has played a huge role in this trend’s rising popularity, but it also fits in nicely with the ever-popular minimalist and flat design trends.
One web design tip for 2016 is to try incorporating larger font sizes in your designs, such as a minimum font size of 18 points for body text, where it makes sense. This includes any text you place in header images or even the text on a homepage when using a large, hero image. Just make sure you focus on choosing a web-friendly typeface that scales well, rather than agonizing about which size to choose.
5. Create More Space
Too much clutter can distract readers and make a site appear overly complicated. That’s one reason why phasing out sidebars is recommended. However, you should also try creating more space in general rather than trying to include as many elements as you can on a page. Again, it helps a reader focus on what’s important while giving you the opportunity to build better-looking designs.
This space is typically referred to as “whitespace” or “negative space,”. However, this space doesn’t always need to be white, especially if you’re building a website that uses large images on its homepage and headers.
Minimize the amount of clutter in your designs and include more space around and between elements to help guide your users through your site. Whitespace can make it clear where a reader’s attention should be focused.
6. Responsive Design isn’t Optional
Mobile device usage continues to grow, especially when it comes to accessing websites. This means that it’s never been more important to ensure your website are mobile-friendly.
So one key web design tip for 2016 is to fully commit to responsive design. In the past, this simply meant checking off the responsive design box on your to-do list. However, as this technology matures, you need to start considering more than just fluid layouts. Think mobile optimized images, whether hamburger menus are the right choice, and much more.
For 2016, you might even want to embrace the concept of mobile-first web design.
7. Take Advantage of Google’s Material Design
Google ramped up the use of the Material Design philosophy in 2014, and digital designers have been quick to follow suit.
If you’ve embraced the flat web design trend, then it’s probably time for you to jump on the Material Design bandwagon and update your style for 2016. The core concepts of this web design framework include using layers to create elegant shadows alongside the edges of elements, helping to add some much-needed style and depth to the minimal flat design trend.
If you want to get started, there are some great, free Material Design UI kits around that can help get you up to speed.
8. Expand and Reevaluate Your Toolkit
Are there tasks in your workflow you feel could be more efficient or at least, more enjoyable? Then one web design tips that can help you out is to do a little research and find out if there are any new tools that better meet your needs.
Just as new web design tips are emerging all the time, so too are new web design tools. From hot new free apps like Pixate, through to updates to industry favorites like the Adobe CC apps for web designers, it’s always worth keeping an eye out for something new that could help improve your workflow and enjoyment levels.
9. Simplify Navigation
Placing tons of links in your navigation menu, sidebar, blog posts, and even the homepage may seem like a great way to keep people on your site, but it can actually go the other way. Complicated navigation systems create way too many options for people, so much so that they may decide to leave your site altogether.
Placing fewer items in your navigation menus and eliminating sidebars are great ways to cut down on the amount of clutter that exists on your site. This can allow you to build better-looking designs without compromising user experience or conversion rate optimization.
10. Up Your Imagery Game
Upgrading the quality of the images you use in your work is a great web design tip for elevating your projects. Instead of simply using the free images that everyone else has access to, it might be time to invest in a premium stock image service.
The next level up could be to create or commission your own images from scratch, whether that’s going out and taking high-quality photographs, drawing them yourself, or a combination of the two. Combining typography with your chosen images can be another effective way to make them more original and assist you in delivering your message.
Choosing beautiful imagery for your website is a proven way to assist you in achieving your goals and help your content stand out from the crowd.
11. Phase Out Sliders
The decision between whether or not to use sliders is a highly-debated topic.
However, in most cases, they should really be phased out in 2016, especially if you want to decrease the amount of distractions on your site and make it easier for users to find their way around. Sliders don’t do either of those things. They’re very similar to sidebars. They create way too many options for your visitors to choose from, and very few people actually use them.
If it’s your homepage you’re concerned about, opt for a large header space that uses a unique, well-crafted static design that clearly defines your brand of that of your client. Again, play around with big typography to make static images more visually appealing and come up with better page designs that make sliders redundant.
12. Learn A/B Testing
A lot of these web design tips are general advice based on current and upcoming trends in the digital space. However, there’s no guarantee they’ll work for your site.
You also shouldn’t necessarily feel obligated to use or forego certain design elements simply because it’s a current trend or now an unpopular style. A/B testing is a skill you can learn to find out whether or not your designs are working or not.
Maybe you or your client want to use a slider or a busy sidebar and don’t want to give in to the conventional wisdom that states they’re outdated and ineffective. A/B testing is a great way to implement a new design and test its effectiveness yourself. Split testing is also an effective way to negotiate compromises between you and your clients, thanks to the evidence that can help back up your recommendations.
Check out our guide on how to use A/B testing with WordPress if you want to learn more.
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