The Web Design Trends of 2017
by Support
The Web Design Trends of 2017
As the year comes to an end, it’s time to take a look at some of the most significant web design trends of 2017. In this article, you’ll find a list of the most significant website design trends of 2017 that will define how website will be designed in 2018.
1. Dramatic Typography
Today typography is used for more than just contet readability. Dramatic typography is a natural part of many popular website designs. This technique is particularly useful for drawing user’s attention, convey meaning or create visual interest.
2. Vibrant Colors
We all know that color can draw attention, set a mood our decisions. By using striking colors, designers can focus visitors attention on specific user interface elements and create more memorable UX.
3. Minimalism
Minimalism is one of the long-standing trends in web design. The main reason why it so popular among many creatives is simple – minimalism helps emphasize essential elements. No wonder that in 2017 we saw a lot more content-focussed experiences.
Minimalism focus on what’s essential – content
4. Asymmetrical Layouts
Asymmetry is the lack of equality between two sides of the layout.
Asymmetrical balance is a long-time favourite technique for art, which recently become popular among visual designers. This method allows better scanning behavior by focussing user’s attention on individual objects (focal points).
Asymmetry can direct the movement of the eye across the layout.
5. Authentic Photos
Authentic photos are one of the few trends in web design focussed on building trust. That’s why in 2017 we saw fewer stock photos on sites. Authentic shots are a critical part of getting users to interact with your product.
Authentic image brings a personal touch to the digital experience.
6. Animation and Microinteractions
Today animation is used both for functional purposes. (to reinforce interaction, set expectations, etc) and delight (to make browsing more enjoyable).
Creative loading animation is one of the most engaging website trends.
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