What makes chat bots so Important for your business?

What makes chat bots so Important for your business?

What makes chat bots so Important for your business?

Now all of sudden, everyone has started to talk about chat bots. So what is a chat bot? Let’s learn about chat bots in this blog.

chat bot

What is a chatbot?

There are two key types of chatbots popular at this moment: The first one uses artificial intelligent (AI) while another one is based on a multiple choice-script. Both types of chatbots can create a personalized content experience for whatever you do; from watching videos to reading articles, to purchasing grocery online.

AI-based bots – Though AI provides massive potential and is improving with every passing day, technology has still not matured to be used for all the purposes. Take the example of Microsoft’s Tay, the chatterbot that the company released via Twitter and but then shut down just after 16 hours as it was hijacked and started to post inflammatory and offensive tweets through its Twitter account. Microsoft had to apologize for its hijacked chatbot.

Script based bots – So far using the script based chatbots have been a safe play. They can be controlled for whatever they say. The script-based bots can be personalized so that users can be engaged to interact with a brand. On the other hand, it will not give the marketing team a stress of things going wrong as happened with Microsoft AI chatbot – Tay.

Businesses are using chatbots for a number of purposes. The most common usage of chatbots we have seen so far is to use them as a one-to-one marketing tool creating interaction with customers and engage them. The biggest platforms using bots at a large scale are Facebook Messenger and KIK.

  • Driving Tune-Ins
  • Driving Online or In-Store Sales.
  • Keep audience engaged
  • Mobile-ready and immediate availability.

 

 


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